Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local…

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Google’s HTTPS algorithm still only looks at the URL to give ranking boost

Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.

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SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant appeared first on Search Engine Land.

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What Google’s experimental content podium means for SEO

What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.

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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…

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SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s quality updates, link building & agenda for MarTech Europe appeared first on Search Engine Land.

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Case study: JavaScript blocking Google’s view of hreflang

Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags. The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.

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Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…

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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers. The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.

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Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: Twitter Google Brazil…

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