How Google’s March, April and August updates might fit together

In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates.

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SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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