How Google’s recent changes affect higher education websites

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads.

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Google’s inconsistency with third-party reviews is a confusing user experience

Google would be better off removing “reviews from the web” because the lack of enforcement with their own guidelines makes it difficult to understand.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing