Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing