Tag Archives: Google

Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

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While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

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Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

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Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption.

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