Google takes stand against climate change deniers with new ads and monetization policy

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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