Tag Archives: Google

What digital marketers should know about Google Analytics 4

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Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Google Search Console overcounted mobile page experience data since June 29th

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For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports.

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Google News returns to Spain after legislation changes

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The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.

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Google launches new way for publishers to use first-party data to enhance targeted advertising

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First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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Destination mismatch: Advertisers are reporting another potential Google Ads glitch

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Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing