Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

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The top 100 consumer products this holiday season, according to Google

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.

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Google adds local news features to search, giving publishers more exposure

Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.

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