To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. The post Why good SEO is strategic appeared first on…
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Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. The post Broad match: What is it good for? appeared first on Search Engine Land.
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Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions. The post Google has no good explanation for why “Crooked Hillary” isn’t a suggested search appeared first on Search Engine Land.
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Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source. The post Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good? appeared first on Search Engine Land.
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Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.
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Search engine optimization (SEO) professionals can be quite critical of one another’s techniques, but columnist Casie Gillette suggests that perhaps they just aren’t seeing the larger picture. The post What Makes A Good SEO Program “Good”? appeared first on Search Engine Land.
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Guarantee: you’ll never be bored at SMX East. Select from more than 50 sessions, keynotes, and clinics. You always have four or more to choose from! Attend sessions that fit your interests – SEO, SEM, social, mobile or analytics and conversions. And your skill level – expert, intermediate or…
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Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. The post What’s A Good PPC Account Structure, Anyway? appeared first on Search Engine Land.
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Google has announced the formal rollout of a test that some searchers have been seeing for a few days now — a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it…
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By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate”…
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