The first round of testing revealed Smart Bidding’s strength but other tests showed where there is room to grow – and some were just downright odd.
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You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site.
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‘OK, Google: Tell me something good’ triggers positive news stories from the Solutions Journalism Network.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
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Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.
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Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.
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Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.
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The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land.
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The old metric will vanish completely as Conversions measurement fully takes over. The post AdWords Converted Clicks sunsets for good in March appeared first on Search Engine Land.
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