Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.

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4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

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