Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. The post A script for getting granular AdWords account anomaly alerts appeared first on Search Engine Land.
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Likes, comments, shares — you name it, we tallied it. Here are the most socially engaging stories from our newsroom in 2015. The post Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015 appeared first on Search Engine Land.
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Starting a brand new AdWords account? Check out columnist Michelle Cruz’s handy checklist for getting started! The post Tips For Getting A New Google AdWords Account Off On The Right Foot appeared first on Search Engine Land.
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Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence. The post YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine appeared first on Search Engine Land.
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Contributor Purna Virji provides a full recap of one of the top PPC sessions from SMX Advanced 2015. The post Getting Creative With PPC Ad Copy & Testing appeared first on Search Engine Land.
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For small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginner’s guide. The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land.
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The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it’s supposed to be targeting, there are failures. The post Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story appeared first on…
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You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact. The post 4 Reasons Your Search And Display Ads Are Getting Fatigued…
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Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of…
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Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds….
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