Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article.

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New AMP features announced for geotargeting content, as well as some GDPR support

The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance The post New AMP features announced for geotargeting content, as well as some GDPR support appeared first on Search Engine…

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