How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.

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The Next Generation Of Structured Data: Taking Markup To The Next Level

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.

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