Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land.

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Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land.

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AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.

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SEO For Featured Snippets Leads To Big Gains

Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs. The post SEO For Featured Snippets Leads To Big Gains appeared first on Search Engine Land.

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Yahoo-Bing Renegotiate Search Deal, Yahoo Gains Right To Serve Search Ads On The PC

New terms pave the way for Gemini-powered search ads on the PC. The post Yahoo-Bing Renegotiate Search Deal, Yahoo Gains Right To Serve Search Ads On The PC appeared first on Search Engine Land.

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Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers. The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…

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Google Now Remembers Where You Parked, Gains Offline Cards, Indoor Maps, Shopping Reminders

Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there’s more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated…

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With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search

Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in…

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