Tag Archives: Funnel

Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

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How travelers are changing the way they search, shop and buy. The post Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve appeared first on Search Engine Land.

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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting

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Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path. The post 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting appeared first on…

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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

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Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land.

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How To Use The Marketing Funnel For SEO & Inbound Marketing

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This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…

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