Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketers have an opportunity to try new tactics as clients divert resources to long-term goals.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing