How to level up from a Google My Business apprentice to a GMB master

Posted on December 7, 2019 by gftshappy

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business phone support has ended, but help from the experts has not

Posted on December 4, 2019 by gftshappy

Google’s social media channels are reported to be helpful as well as connecting with local search pros.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 audiences you should exclude from your PPC campaigns

Posted on December 2, 2019 by gftshappy

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local business study finds 0% of site traffic coming from email, paid media

Posted on November 16, 2019 by gftshappy

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.

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Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

Posted on November 11, 2019 by gftshappy

It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years.

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5 tips and trends from Google Webmaster Conference

Posted on November 6, 2019 by gftshappy

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

Posted on October 16, 2019 by gftshappy

Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Posted on October 13, 2019 by gftshappy

Calls are an important source of first-party data, often neglected by marketers.

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Video: Russ Jones from Moz on Domain Authority & the community reaction

Posted on October 5, 2019 by gftshappy

We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Gift-giving shopping behavior from religious holidays to relationships and beyond

Posted on October 3, 2019 by gftshappy

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.

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