Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

The subscription-based product can also be used to identify review trends across sites.

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Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Grehan also settles the long-running dispute over who coined the term search engine optimization.

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Marketers moving away from home-grown tools, hiring fresh teams for new martech

About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.

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