The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers…
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I recently acquired a new client that is a competitor of a site to which I’m personally loyal. At a neighborhood party, I overheard someone mention this new client, so I asked if he’d ever been to the other site (the one I’m so personally loyal to), and he had never heard of them….
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Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training…
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Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…
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The Mail Online reports Google and Microsoft Bing have adjusted their search results to block child pornography and other child sexual abuse content from being accessible through their search engines. The news is being widely covered, some claiming that over a 100,000 unique searches and keywords…
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Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…
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Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Just a step from heaven
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Sharpen your social media marketing skill set by attending one of four pre-conference workshops at SMX Social Media Marketing, November 19 in Las Vegas. Take a deep dive into community management, in-house social media marketing, international social media marketing, or buying paid advertising on…
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Looking for some help? Providing answers has always been Google’s goal, and now it has a new way to do it. “Helpouts,” a way to pick people offering help via live video, for a price. People that are vetted, checked and backed by Google. Google shared the news of the new program…
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