We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.
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Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.
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Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…
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Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016. The post Results from the Local SEO Ranking Factors Study presented at SMX East appeared first on Search Engine Land.
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At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights. The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine…
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AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search…
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A step-by-step look at getting more granular estimates from Keyword Planner. The post Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google appeared first on Search Engine Land.
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Google says the change is designed to declutter its search results. The post Google dropping “Mobile-friendly” label from search results appeared first on Search Engine Land.
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Searching your name will return a “Stay in the loop” tool at bottom of results that makes it easy to set up a Google Alert for yourself. The post New Google Alert widget saves us from repeatedly Googling ourselves appeared first on Search Engine Land.
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Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google…
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