WSJ: How Siri went from virtual assistant market leader to laggard

Internal cultural issues and employee departures have impacted Siri’s evolution. The post WSJ: How Siri went from virtual assistant market leader to laggard appeared first on Search Engine Land.

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Business profile and review best practices from TripAdvisor and Yelp

Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land.

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Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land.

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6 key paid search trends from Merkle’s Q1 2017 report

Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.

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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…

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2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017…

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Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.

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Google says it has now tracked 4 billion store visits from ads

The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.

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After rare confirmation from Google on site penalty, Natural News is back in Google’s index

HealthNews.com confirms being reincluded in the Google index after being deindexed last week. The post After rare confirmation from Google on site penalty, Natural News is back in Google’s index appeared first on Search Engine Land.

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