Industry groups had been calling on Google to stop accepting advertising dollars from the reseller.
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Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client’s multiple programs and says trust and perseverance have been key to her success.
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How to prepare your company for Google’s new customer journey for search.
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Another Google search update has rolled out this week, this one deals with domain diversity in the search results.
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The North Face’s agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.
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2.5 days after Google’s new indexing bug, Google has confirmed the issue was fully resolved today.
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Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want.
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Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
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The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
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