Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions. The post No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Image search change, WSJ first click free & new Google ad extensions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name. The post How Trump & Clinton have failed to use free space in Google for US presidential candidates appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why. The post Angie’s List is now free: What this change means for your business appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google sending free Chromebooks to some?: Source: Twitter Google weave:…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Want a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands Featured Snippets, penalizes free product reviews & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing