Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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Four new search trends in mobile app discovery

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. The post Four new search trends in mobile app discovery appeared first on Search Engine Land.

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Four US presidents in the KKK? Google’s latest problem with featured answers

Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were. The post Four US presidents in the KKK? Google’s latest problem with featured answers appeared first on Search Engine Land.

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Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C…

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SearchCap: New Google Reconsideration Requests, Four Google Ads & Bing Elections

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Reconsideration Requests, Four Google Ads & Bing Elections appeared first on Search Engine Land.

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Four Ways To Stay On Top Of Average CPC

Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC. The post Four Ways To Stay On Top Of Average CPC appeared first on Search Engine Land.

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The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast

Are you forgetting the “marketing” in your content marketing? The post The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast appeared first on Search Engine Land.

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Losing Organic Traffic After A Redesign? Four Things to Check

While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch…

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