Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.
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Today’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.” The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created…
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After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…
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