SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

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Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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Strict New “Copyright Law” Forces End Of Google News In Spain

Google has decided to shut down Google News in Spain. This drastic step will occur next week and is the result of a recently passed Spanish law that would have compelled Google to pay licensing revenues to Spanish publishers if their content appeared in Google News — even headlines. Some…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing