From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
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Where we’ve been and where we’re going.
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Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.
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5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.
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Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google’s search results and also compel revelation of its search algorithm. TechCrunch reported on a bill now working its way through the French…
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Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to…
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A new effort by the Spanish Newspaper Publishers Association (AEDE) to prevent Google from shutting down its News site in Spain is an amazing example of industry chutzpah or hubris. The action shows so much chutzpah in fact that it enters the realm of unintentional political satire. First the…
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