Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sometimes it is a good idea to keep it simple with your web pages.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk. The post Moz trims product line to focus on search, lays off 28% of staff appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. The post How to maintain content marketing focus in long-running SEO programs appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing