Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute The post SMB marketing survey finds only 3% use outside agency or vendor appeared first on Search Engine Land.
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Increases started at the end of June and have only affected smartphone CPCs. The post Mobile brand CPCs on Google are climbing, finds Merkle appeared first on Search Engine Land.
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Now you can ask Google to give you information about landmarks, buildings and businesses around you without ever having to actually use their names. The post [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places appeared first on Search Engine Land.
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Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate more information about the content in apps without ever conducting a formal search. Those capabilities were demonstrated earlier today at SMX Paris. Danny Sullivan was in the audience tweeting…
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We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head…
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The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it’s worth making the switch sooner rather than later. CPC…
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In December Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping &…
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Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…
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