Google changes Core Web Vitals metrics; How to use lab and field data for optimization

Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

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How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land.

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Google My Business drops ability to edit business description field

Your Google local profile description field can now only be edited on Google+. You can no longer update it on Google My Business. The post Google My Business drops ability to edit business description field appeared first on Search Engine Land.

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Search In Pics: Android Hat Head, Yahoo Field Day & Google Music Room

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Googlers Only Sign: Source: Google+ Google Music Room: Source: Google+…

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