Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Please visit Search Engine Land for the full article.

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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land.

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Bing Shopping Campaigns get inventory feeds, search query reports at product level

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land.

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