It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Depending on how the engagement plays out, this could mean that Google doesn’t implement FLoC as quickly as anticipated.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google automatically adding locations to title tags can work well in local businesses’ favor.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Recent ratings will carry more weight to reflect the current state of your app.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The call-to-action ad extension will be available for TrueView in-stream ads to start.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land.
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Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false. The post Google: Autocomplete does not favor any candidate or cause appeared first on Search Engine Land.
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In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing