To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
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Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Wikipedia Failing In Google, Google News Languages & Link Builders appeared first on Search Engine Land.
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