Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors

Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand…

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SearchCap: AdWords Local Call Extensions, Google Change Of Address Tool & Local Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began…

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SearchCap: SEO Industry Survey, New AdWords Policy & Report On SEO Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Industry Survey: 37% Of SEOs Saw Less Than $ 30,000 In Revenue Turnover Since Last Year According to an industry survey by local search firm BrightLocal, a…

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SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightLocal Opens Its 2014 Local SEO Industry Survey Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to…

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How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the…

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2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…

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Bing SEO Ranking Factors 2013 Study By SearchMetrics

Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…

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