But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
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A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds.
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These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
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The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
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The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
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However, both strategies perform similarly when reach is comparable.
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The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
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The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).
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There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
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These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
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