The forced migration could lead to competing ad serving in your account if you haven’t take action. The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.
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To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. Instead, what advertisers will see beginning in…
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