Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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Ask the expert: Demystifying AI and Machine Learning in search

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.

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Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy.

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What’s it like to be a Google Gold Product Expert?: An interview with Ben Fisher

Ben Fisher explains how he became a Google product expert and the benefits of being a tester and providing feedback to make tools better for local business.

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Expert testing strategies for both low and high volume PPC accounts

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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