When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website. The post From SEO To SXO: Search Experience Optimization appeared first on Search Engine Land.
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5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.
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On average, about 40 percent of email opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this growing…
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Mapping upgrades offer welcome improvements, new traffic and routing options. The post Google Maps Adds Traffic Alerts, Upgrades Android Wear Experience appeared first on Search Engine Land.
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Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program…
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In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search…
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Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with…
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The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
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Give your marketing team the learning and tools they need for a successful and profitable 2014. SMX West provides must-have tactics on SEO, paid search, social media marketing, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their…
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