Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
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One year later, Google has refreshed the search quality raters guidelines.
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Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
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Local business owners are no longer limited to advertising around their physical location.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
App campaign advertisers might see changes to asset reporting.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google announced new inventory sources and monetization tools for app advertisers and publishers.
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Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
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Bing also shares more about the platform it built to power intelligent search. The post Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing