In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
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Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing.
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A tool born out of frustration could save you time managing brand safety.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google open sources its robots.txt parser as part of this announcement.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing