Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.
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Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s still possible to keep Display ads from showing on apps, and there are many ways to fine-tune app targeting.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing