What is a broad core algorithm update? Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.
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If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
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Grehan also settles the long-running dispute over who coined the term search engine optimization.
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This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.
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Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.
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Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…
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Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…
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In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.
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Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers. The post Everything You Need To Know About The Google-Twitter Partnership appeared first…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing