Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it. The post Don’t get duped by duplicate content: 8 quick checks for every SEO appeared first on Search Engine Land.
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Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! The post 3 things every PPC beginner needs to try appeared first on Search Engine Land.
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What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.
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Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.
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You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.
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5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.
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Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week. The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.
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Still trying to figure out real world, practical applications for Scripts? This post is for you. The post AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included) appeared first on Search Engine Land.
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This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder…
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Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…
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