2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. The post 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results

Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or PC and then search on Yahoo Search for [package], [events], or…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Breaking Down Page Speed Events For SEO Gain

It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing