Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
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The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps. The post Bing Entity Search API is now available appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle appeared first on Search Engine Land.
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Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land.
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Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook….
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