Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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SearchCap: AdWords health, Bing Ads enhanced & drafts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords health, Bing Ads enhanced & drafts appeared first on Search Engine Land.

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Refine your content marketing tactics to benefit from enhanced search engine display

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.

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Bing Adds New Tools, Enhanced Content To Mapping Upgrade

Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and…

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SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks appeared first on Search Engine Land.

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How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent…

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SearchCap: Google Keyword Planner Enhanced, Yandex Earnings & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36% Yandex 2014 first-quarter earnings release shows the Russian search engine’s…

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Bing Brings Enhanced Mapping To Windows 8.1

Yesterday Microsoft announced “Bing Maps Preview” for Windows 8.1 (including tablets). The new mapping app offers a range of enhanced features and capabilities. It seeks to bring highly realistic, 3-D imagery together with a more intuitive UI. Google Earth and what used to be called…

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Coping With Enhanced Campaigns & The Problem Of Modifier Stacking

As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….

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New Data Suggest AdWords Enhanced Campaigns Actually Work

Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…

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