Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.

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Google My Business Enables Special Hours For Upcoming Holiday Hours

Just in time for the holidays, you can now schedule special hours for your business based on holidays or special events. The post Google My Business Enables Special Hours For Upcoming Holiday Hours appeared first on Search Engine Land.

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Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor…

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Google Enables “OK Google” Hands-Free Voice Search On PCs

Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply…

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