Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.
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Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land.
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Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. The post Keyword research: a key element of SEO & content marketing appeared first on Search Engine Land.
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