Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today’s Google logo is a tribute to British actress Audrey Hepburn on what would have been the star’s 85th birthday. Hepburn, who is known as much for her style as the roles she brought to life in films like Roman Holiday, Breakfast at Tiffany’s and My Fair Lady, was an avid…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of search spam, Matt Cutts, posted a video today…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s head of search spam Matt Cutts posted a longer video today answering what it is like to fight webspam at Google. The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member like? What is the evolution of decisions in…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing